AI-powered Marketing and Customer Analytics
Rufous.io is AI-powered API that provides advanced customer and marketing analytics based on machine learnings models. It can be successfully deployed across a wide range of industries, including retail, online gaming, and any other (online or brick-and-mortar) industry where customers can make repeated purchases over time in contractual or non-contractual setting.
Features
Marketing Analytics
In-depth statistical analysis of marketing campaigns, cohorts of acquired customers, churn and retention rates.
Customer Analytics
Detailed customer analytics based on machine learning models providing customer segmentation, lifetime value, churn prediction, performance analytics and forecasting.
Recommendations
Offer complementing product recommendations customers may be interested in based on preferences of similar customers and product purchasing history.
Data Visualization
Interactive data visualizations that enable data exploration and provide insights into underlying data.
Rufous modes
RESTful API
Scalable RESTful API that returns customer churn risk, churn predictors, and suggested action to prevent churn and opportunity to upsell.
Dashboard App
Web-based scorecard-style dashboard app showing the likelihood that customer will churn, relevant predictors, and suggested action to prevent churn and opportunity to up-sell.