AI-powered Marketing and Customer Analytics

AI-powered Marketing and Customer Analytics

Rufous.io is AI-powered API that provides advanced customer and marketing analytics based on machine learnings models. It can be successfully deployed across a wide range of industries, including retail, online gaming, and any other (online or brick-and-mortar) industry where customers can make repeated purchases over time in contractual or non-contractual setting.

Features

  • Marketing Analytics

    In-depth statistical analysis of marketing campaigns, cohorts of acquired customers, churn and retention rates.

  • Customer Analytics

    Detailed customer analytics based on machine learning models providing customer segmentation, lifetime value, churn prediction, performance analytics and forecasting.

  • Recommendations

    Offer complementing product recommendations customers may be interested in based on preferences of similar customers and product purchasing history.

  • Data Visualization

    Interactive data visualizations that enable data exploration and provide insights into underlying data.

Rufous modes

  • RESTful API

    Scalable RESTful API that returns customer churn risk, churn predictors, and suggested action to prevent churn and opportunity to upsell.

  • Dashboard App

    Web-based scorecard-style dashboard app showing the likelihood that customer will churn, relevant predictors, and suggested action to prevent churn and opportunity to up-sell.