AI-powered Marketing and Customer Analytics
Rufous.io is AI-powered API that provides advanced customer and marketing analytics based on machine learnings models. It can be successfully deployed across a wide range of industries, including retail, online gaming, and any other (online or brick-and-mortar) industry where customers can make repeated purchases over time in contractual or non-contractual setting.
Features
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Marketing Analytics
In-depth statistical analysis of marketing campaigns, cohorts of acquired customers, churn and retention rates.
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Customer Analytics
Detailed customer analytics based on machine learning models providing customer segmentation, lifetime value, churn prediction, performance analytics and forecasting.
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Recommendations
Offer complementing product recommendations customers may be interested in based on preferences of similar customers and product purchasing history.
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Data Visualization
Interactive data visualizations that enable data exploration and provide insights into underlying data.
Rufous modes
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RESTful API
Scalable RESTful API that returns customer churn risk, churn predictors, and suggested action to prevent churn and opportunity to upsell.
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Dashboard App
Web-based scorecard-style dashboard app showing the likelihood that customer will churn, relevant predictors, and suggested action to prevent churn and opportunity to up-sell.